ROLE: pitch development, creative strategy and concept development
AGENCY: spinifex
CLIENT: la clippers
As the Senior Producer and (then) resident NBA fan at Spinifex, I was a key part of the team in developing the pitch response to create the fan experience for the largest two-sided screen ever installed in an arena.
My role included the development of creative strategy, concepts and interactive games alongside the Creative Director, and ensuring the final pitch reflected the fan experience and needs for Clippers and basketball fans alike.
Spinifex went on to win the pitch and develop the incredible award-winning experience that has been widely hailed as the best live game experience in the NBA.
