HONDA AUTO SHOW INTERACTIVE ENGAGEMENTS

Honda is dedicated to making people’s lives better. At the 2019 Los Angeles Auto Show, their all new exhibit shined a spotlight on this dedication with Honda’s award-winning vehicles featured in creative and interactive environments. Partnering with our sister agency, George P. Johnson, we overhauled the content and media integration in the design. Spinifex built new digital and interactive engagements, including an update on the content look and feel, a full body AR mirror and photo booth with a custom dynamic back wall and a Honda Civic 8-Bit game tournament.

As part of the new CR-V push, we also developed an AR presentation tool that played AR animations on a physical CR-V. We also created AR wayfinders that allowed guests to use the AR presentation tool when product specialists were not performing.

Spinifex produced and managed all the interactive applications and engagements in the Honda booth, including wheel stands, sweepstakes and brand kiosks, and the Product Specialist tablets.

Producer
Client: American Honda Motors Co
Agency: George P. Johnson
Digital Agency: Spinifex