ACURA INDEX - AR TRAINING AND CONSUMER APP

Acura challenged us to create a new way to take their dealer training off the computer and into their dealers’ hands. We began with a smaller pilot program that developed into an AR application that allowed dealers to explore and learn about the new TLX and MDX, no matter where they were. We plussed up the offering with a consumer-facing iteration that is now accessible via Apple’s App Store and Google Play, providing Acura with their own virtual AR showroom.

I developed the curriculum and modules alongside their training agency to ensure maximum effectiveness and produced the application and content.

Lead Producer
Client: American Honda Motors Co
Agency: George P. Johnson
Digital Agency: Spinifex